The future of airline distribution will impact the commercial viability of the airline industry itself. Airlines want to sell more effectively, offering the value that travel consumers seek. Under NDC, airline distribution will continue to evolve into a more flexible, dynamic and passenger-centric environment. Airlines can continue to be increasingly successful.
IATA expects that NDC will contribute to, and be part of, a changing environment for airline distribution over the next 5 years that is characterized by the following trends.
The goal of this unit is to explain expectations for NDC and how it will continue to evolve airline distribution systems together with the industry’s commercial and technological environment. IATA expects that NDC will contribute to, and be part of, a changing environment for airline distribution over the next 5 years that is characterized by the following trends:
• Passengers will become more geographically and demographically diverse
• Airline distribution will need to incorporate and interact with new technologies
• Third party retailers like Travel agents and OTAs, will remain in a core part of the distribution mix.
• More flexible distribution facilities to adapt to new products and new product attributes
• Local-friendly payments to make payment frictionless anywhere in the world
• Passengers and travel agents will expect their shopping experiences to get faster and simpler to complete, with more control by the purchaser over what they want regarding services.
NDC and New Technologies
NDC will allow travel suppliers to leverage new technologies to dramatically improve the shopping and travel experience.
Future NDC Developments - One Order
One Order is the next generation communication standard to be adopted by airlines and other travel suppliers such as lodging and ground transportation service providers. NDC explains the concept of an ‘Order’ as a reservation, or the set of data commonly contained in today’s Passenger Name Record (PNR), Electronic Ticket (ETKT) and Electronic Miscellaneous Document (EMD). NDC aims to enhance distribution, while ONE Order has the objective to simplify distribution by assigning only one reference number to all elements of the reservation or order. One reference number will help airlines and travel agents manage bookings more efficiently and ultimately deliver better service to customers
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